Sales and Marketing Manager
Required Experience:
Riverside Guitar School is looking for a full time sales and marketing manager to help us get the word out about our school – this would ideally be an individual who has a personal passion for learning the guitar. We’re looking for someone with at least 5 years of experience in sales and marketing with a proven track record of generating and converting leads in the context of a small, community-centered business. This person should have the ability and desire to scale with us from 100 to 1,000 weekly students. They should be outgoing with a great personality, be easy to work with, driven, organized, and tech savvy. This position will be results-driven and we need someone focused on those results. Web development skills would be a plus but are not essential.
Key Responsibilities
- Ensure that all messaging and marketing efforts are consistent with the vision and values of Riverside Guitar School.
- Drive enrollment of new students, taking responsibility for Riverside Guitar School reaching 1,000 weekly students by the end of 2023.
- Create and execute a comprehensive marketing plan that incorporates digital and print media, events, community partnerships, advertising buys, and any other initiatives requested.
- Generate leads for contracts for teaching in partnership with local organizations such as schools, nursing homes, arts organizations, libraries, etc.
- Manage digital and print advertising buys and track ROI for those buys.
- Coordinate capturing images and video of Riverside Guitar School students, classes and lessons to be used for marketing purposes. Part of this coordination will include obtaining waivers and releases from parents and/or students before photos and videos are published.
- Manage all print marketing materials such as flyers, brochures, stickers, etc.
- Be a regular physical presence in our classes and facility so as to build an intimate knowledge of our offerings and approach and to establish relationships with our staff and students.
- Engage other staff members in relevant ways on marketing initiatives.
- Develop and implement a system for tracking all incoming leads and the rate at which these leads are converted into new students.
- Follow up with all leads and stay in contact with them until the end of the sign up process. You will be the point person for all potential new students until they are enrolled.
- Develop and implement a system for tracking data for current students including total student numbers and retention statistics.
- Develop company communication calendar.
- Develop communication strategy for use with current students to drive retention.
- Develop communication strategy for use with lapsed students to drive returning enrollments.
- Maximize the marketing potential of our physical space and fantastic high-traffic location.
- Utilize our website as a marketing and communication tool.
- Tackle any other marketing projects requested.
You can expect from Riverside Guitar School:
- All the materials and resources that you need to do an excellent job in your role.
- A pleasant space in which to work.
- A commitment to your continued growth.
Schedule:
Full Time postion
Due to the nature of this role and the fact that it will include many one-off events scheduled at various times, your schedule will be somewhat fluid. Most of your back-end work will be done during weekday hours but attendance at classes and events on evenings and weekends will be required. This position can accommodate a hybrid of in-person and remote work, though the majority of your work time will be on-site at our studio or out in the community.
Compensation and Benefits:
Negotiable but will scale with our growth. Includes paid time off, health insurance and retirement benefits.
Apply Today
Guitar Teacher
We’re looking for a talented and passionate individual to fill a part-time position teaching guitar at Riverside Guitar School.
Some details:
- The owner, Dean, will support you in scheduling teaching hours that fit your schedule.
- Teachers are considered employees and are paid an hourly rate per lesson hour taught. For instance: if you teach a 60 minute lesson you’ll be paid your hourly rate; if you teach a 30 minute lesson you’ll be paid your hourly rate divided by 2; if you have a stretch of time during which no lessons are scheduled you will not be paid for that empty time and you may do as you wish with that time.
- You will be expected to keep your schedule accurate in our online software for each day that you teach. Booking duties for students’ lessons will be shared by you and administrative staff. You will be in charge of cancelling / rescheduling students for any vacation time that you take or changes you need to make to your schedule.
- Teachers are expected to support and participate in studio-wide performance events such as recitals and special events.
Some loftier stuff:
- We value learning above technical mastery. The kind of teachers who are going to thrive here are the ones who are honest about still having plenty to learn and are excited about working hard to build on their existing skill set.
- We value the growth of each student no matter their starting or ending point musically. We’re looking for teachers who want to develop deep relationships with their students and who are more focused on the student’s individual needs than they are on any specific technical or musical outcomes.